7 corporate video production services for businesses (& examples)
Most B2B marketers say video delivers the best ROI of all content formats. Need to step things up? Discover how corporate video production drives sales, explore top production partners and learn how Superside helps brands scale video production smarter and faster to achieve a 94% ROI.
Still leaning on static images and text to win customers? Then it’s time for a strategic upgrade.
Short-form video has become the most leveraged media format among marketers, and 52% of B2B brands report that video yields the highest ROI. Why? Because videos grab attention, are easy to consume and build deeper connections with target audiences.
But video production can be resource-intensive, which may leave you wondering: Should we build an in-house video team, hire freelance video producers or find a reliable video production company to help us out?
In this article, we’ll show you what successful corporate video production looks like in the marketing pipeline and why good analytics matter, with insights from Alejandra Medina, Senior Video Producer at Superside.
Of course, if you’re ready to scale your enterprise’s video production without delay, look no further than Superside. We offer post-production and end-to-end video services for everything from explainer videos to video ads, thought leadership content and more. And with a proven ROI of 94%, a subscription with us quickly pays for itself.
The data speaks for itself
According to a Forrester Total Economic Impact™ study, Superside delivers a 94% ROI and pays for itself in six months.
What does corporate video production look like in your marketing pipeline?
For 37% of marketers, the most significant barrier to video marketing is simply not knowing where to start.
That’s a huge missed opportunity, especially if you consider that video isn’t just a top-of-funnel tool. It’s one of the most powerful formats to help you deliver on your marketing goals and build brand equity at every stage of the marketing funnel.
Enterprises today rely most on brand films, explainers, thought leadership pieces, culture videos, and social cutdowns—because together they cover credibility, alignment, storytelling and reach.
Here’s how strategic video content can push target customers ever closer to conversion:
1. Brand awareness that sticks
At the top of the funnel, video content can grab attention and build brand and product awareness like static text- or image-based content simply can’t.
From bold commercial spots to animated videos on Digital Out-of-Home (DOOH) screens and standout social media content, well-crafted brand videos command attention and create memorable moments from the very first second.
2. Leads that convert
Once prospects are inside your marketing funnel, video can bridge the gap between curiosity and commitment if the content delivers the information prospects seek.
At the consideration stage, explainer videos, instructional videos, product videos and testimonials can build trust, answer key questions and showcase real-world product benefits. Your intended audience gets to see your solution in action, which can turn interest into qualified leads ready to convert.
3. Higher customer and staff retention
Post-purchase, videos can be used to build long-term customer relationships. Product announcements, thought leadership content, event coverage and behind-the-scenes stories can keep audiences engaged.
Internally, you can also use videos to enhance the employee experience and boost staff retention. We’ve seen this in action: Companies that replace dry internal comms documents with human-centric video content reap the rewards.
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In short, video can ignite every stage of the marketing funnel, whether you’re marketing on TikTok or YouTube, via email or at live events. Beyond external marketing, video content can also keep internal teams engaged.
Note, however, that every great enterprise-level video strategy requires a sophisticated production engine to support it. With the right partner and scalable, flexible workflows, it becomes possible to deliver assets fast, keep production costs relatively low and take the pressure off already stretched creative teams.
With AI-powered tools to speed up the process and human creativity leading the charge, your enterprise brand can create standout video content that doesn’t compromise your budget or your creative team’s sanity.
What 200+ creative leaders had to say
There’s a reason we called it the Overcommitted Report.
But, is there light at the end of the carpal tunnel?
Why measuring video success actually matters
93% of marketers say video delivers a high ROI. How do they know this? Because they measure what matters most.
When working in video production, the process becomes highly structured and communication-driven. Everything starts with an ultra-clear brief that outlines objectives, audience, tone, deliverables, and timelines. From there, the creative team aligns asynchronously or through quick calls to finalize scripts, storyboards, and production plans. And then comes measuring what matters.
If you invest time and resources into high-quality production, you deserve to see significant returns. Here’s how to zero in on the right video metrics:
- Define success before recording: Before you start brainstorming video ideas, take the time to set specific business and marketing goals. Decide whether the video should raise brand awareness, generate leads, increase website traffic, or strengthen customer loyalty. Having this clarity shapes your creative approach and ensures that the content serves a measurable purpose instead of being just a one-off piece of production.
- Match the metric to the mission: Once the video is live, monitor metrics that tie directly to your goal rather than tracking everything equally. A testimonial aimed at building reach should be measured by views and watch time, while a product demo designed to drive sales should be evaluated by click-throughs and conversions. Keeping the focus on relevant KPIs helps you avoid vanity metrics and stay aligned with your larger strategy.
- Set up smart tracking: Strong measurement depends on the right infrastructure. Use UTM links, video tags, and conversion pixels across every platform so you can accurately trace where traffic comes from, how audiences engage, and what leads or sales result. Tools like Google Tag Manager, HubSpot, Wistia, and Vidyard make this process easier and give you the data needed to adjust campaigns and improve ROI.
- Do the ROI math: Measuring true success means comparing what you spent with what you earned. Add up all costs—pre-production, scripting, filming, video editing, design, and advertising—and weigh them against the revenue, leads, or cost savings the video delivered. This calculation tells you if the investment was worthwhile and provides a baseline for smarter budgeting in future campaigns.
- Test, learn, repeat: Treat video marketing as an ongoing cycle rather than a one-time effort. Review performance data after every release to see what resonated and what didn’t, then use those insights to adjust your creative approach. This habit of testing and refining helps you evolve faster and produce videos that consistently deliver stronger results over time.
5 examples of corporate videos for businesses
Effective corporate videos balance business objectives, trends in corporate video production and fresh, innovative approaches that command customers’ attention.
The right video production partner should bring expertise in enterprise-level workflows and know how to manage multiple stakeholders. They need the ability to deliver at scale and speed—not just one-off projects —while still producing creative that balances brand consistency with fresh ideas.
These five examples, some of which were executed in partnership with the world’s best enterprise video services and solutions, demonstrate the power of well-produced video content.
1. SunPower Equinox: Commercial video production
(Source: YouTube)
This sleek, visually rich commercial video incorporates drone shots, sharp editing and a great script to introduce SunPower’s Equinox solar system.
The video’s high-end production quality and aerial footage elevate what could have been a simple product video into a cinematic, memorable experience.
Why it works: This video showcases the technology’s impact through strong visuals that align perfectly with SunPower’s mission to promote clean energy. It positions the brand as premium and future-focused, while still accessible to a broad consumer segment.
2. Dell Technologies: Corporate sustainability video
(Source: YouTube)
This promotional video by Dell is designed to raise awareness about the company’s green initiatives.
Live-action visuals juxtapose technology and nature. It’s a strong example of how corporate video production can amplify brand values and connect on an emotive level with target customers.
Why it works: The video remains authentic and genuine, which helps the brand to attract potential customers who value social responsibility. It also fosters brand loyalty among existing customers. The creative vision is clear, and the video ties back directly to Dell’s mission to drive human progress through technology.
3. Samsung Olympic campaign: Branded video content
(Source: YouTube)
Samsung frequently produces short films to bring its brand to life across various platforms. This specific campaign seamlessly combines athleticism and bold cinematography to send a clear message: Failure is an opportunity for growth.
Why it works: The branded video combines a broad cultural moment (the Olympics) with brand relevance to drive strong emotional engagement with target customers. The video celebrates both sport and entertainment.
4. HubSpot’s ‘Have You Heard of?’ campaign: Explainer video
(Source: YouTube)
HubSpot sure knows how to create video content that hooks new customers with relatable office chaos. This video marketing example feels more like a scene from “The Office” than a standard explainer video.
The video incorporates a playful tone to guide viewers through the brand’s services and clearly demonstrates how the software platform helps businesses grow. HubSpot highlights various services to demonstrate that its platform is effective for a wider audience (beyond typical CRM users).
Why it works: The brand has clearly invested time in the concept, as it expertly transforms the humble explainer into a fun and educational video. The humor makes the video even more memorable, while its dynamic pace keeps viewers captivated.
5. Blackstone’s holiday campaign: Corporate communications
(Source: YouTube)
Blackstone, an American alternative investment management company, is another brand that knows how to create videos that grab attention. In a recent end-of-year holiday video, they delivered a hilarious riff on corporate culture that parodies reality TV and country music. It’s a cheeky mockumentary, complete with faux reality show segments.
The production team had their work cut out for them: The seven-minute video features 200 employees (up from 20 in the 2018 version).
Why it works: This humorous video brings a relatable, human touch to an otherwise conventional corporate brand. It playfully breaks down the usual stereotypes associated with the formal financial industry to create an approachable brand image. Ultimately, the video helps Blackstone stand out among competitors.
Top 7 corporate video production services for businesses in 2025
The best video production company for your business should be determined by your goals, available budget, in-house skills and project timelines.
This side-by-side look at seven of the world’s top video production companies will help you compare services, costs, turnaround times, communication style, creative talent and more.
1. Superside
Services:
- Brand marketing
- Product videos
- UGC-style videos
- Video ad services
- Customer testimonials
- Social media video
Superside has redefined corporate video production (plus a string of other creative services) with a flexible subscription-based model built for quality, speed and scale.
Unlike traditional agencies, we provide access to a global team of over 700 creatives across 60 countries. This capacity gives enterprise teams like yours the freedom to create everything from animated product videos and explainers to live-action content, social media clips and even music videos in record time.
In Superside, we have partners all over the world, and we always include both a creative and a producer who are remotely connected to the shoot. This ensures everything goes smoothly and maintains the highest quality, whether the project involves local filming, animation, or stock-based production.
We combine AI excellence with a dedicated team of creatives to produce content such as on-brand, ROI-focused corporate videos and YouTube thumbnails. The result is that high-quality work gets done faster without the friction typically associated with inflexible traditional agencies and unreliable freelancers.
Our proprietary Superspace platform streamlines workflows and makes it easy to submit briefs, manage projects and track budgets.
Keen to see our work? For Opa!, we delivered a vibrant set of video assets that brought the brand’s playful, food-centric personality to life. We incorporated bold motion graphics and produced snackable social videos to highlight Opa’s “Celebrate everything” message with energy and charm.
Whether you’ve set your sights on top-notch product videos, fun explainers, eye-catching video ads or social clips, we can assist. Why look any further when you can simply Superside it?
Superside is built for scale, running multiple video formats and campaigns in parallel without bottlenecks. Enterprises choose us because we act as an always-on extension of their team, delivering consistent, high-quality work while maintaining brand consistency and creative excellence.
Location: Worldwide.
Cost: Starts at $10,000 per month, with a flexible cost structure that allows you to scale as needed.
Top customers: Reddit, Amazon, GoHenry, Opa!
Best for: Independent research shows that Superside delivers a proven ROI of 94% and $2.01 million in net present value (NPV) over three years. It’s the go-to solution for B2B and B2C teams that need creative muscle without the extra headcount. If your enterprise wants consistent, high-quality video at scale, creative strategy and support at every stage of the production pipeline, you’ve found your perfect match.
How 500+ brands get more work done, without doing more
They Superside it. Fast, high-quality creative from the
AI-powered creative service that handles it all.
2. Lemonlight
(Source: Lemonlight)
Services:
- Video ads
- Product videos
- About us videos
- Fundraising videos
- Testimonial videos
- Event videos
- Tutorial videos
- Team videos
This U.S.-based video production company is recognized for its high-volume, professional video content. The Lemonlight team offers a fast, repeatable video production process that takes customers from initial brief through pre-production, scriptwriting, filming and post-production with minimal friction. They tend to focus on clear narratives, especially in the SaaS, retail and technology sectors.
Lemonlight’s “You Bee Lying” video for Edmunds opens with a man who calmly asks if there’s anything on his face while digital bees swarm around his head. His colleague barely reacts, which sets the tone for a script that lands with dry, clever humor.
The absurd setup smoothly transitions into Edmunds’ value proposition: Reliable, no-drama car advice. The video entertains and informs, and ultimately attracts potential customers who want help choosing a car without the hard sell.
Location: Several offices in the United States.
Cost: Project fees start at $3,750.
Top customers: Amazon, Airbnb, Tesla.
Cons: This agency’s billing model can quickly rack up costs for longer or more complex projects.
Best for: Businesses that need polished product videos fast.
3. Yum Yum Videos
(Source: Yum Yum Videos)
Services:
- Product demos
- Healthcare marketing videos
- Internal training videos
- Tutorial and how-to videos
- Biotech explainers
- Whiteboard animation videos
Need to explain something clearly and creatively? Then, Yum Yum is a good choice.
This video production company specializes in animated explainer videos and has years of experience in the production of onboarding videos, software demos and brand positioning videos, specifically for companies in the health industry.
Take Yum Yum’s explainer video for the iconic board game Catan as an example. With playful animations and a clear, concise script, Yum Yum breaks down the complex gameplay into an easy-to-understand, compelling story anyone can follow in under three minutes. The result is a video that makes the game more accessible.
Location: Miami, Florida, United States; Buenos Aires, Argentina.
Cost: Typically between $5,000 and $10,000.
Top customers: Amazon, Google, Red Bull.
Cons: Yum Yum’s animations are clean and polished, but they tend to replicate their signature 2D style across projects. If you need a different approach, this team may not be the right fit.
Best for: Brands with complex products or services that are hard to explain.
4. Clum Creative
(Source: Clum Creative)
Services:
- Video production
- 2D and 3D animation
- Creative concepts
- Scalable video partnerships
Clum Creative offers a comprehensive range of corporate video production services to its customers. They cover everything from corporate videos for industry events and internal comms to high-end brand documentaries and commercials.
Its production team works closely with customers to define their video goals, align on messages and execute tasks quickly. Clum’s creative minds can manage concept development, pre-production, scripts, video production, post-production and more.
The agency’s polished video for Kintone masterfully captures the kind of workflow chaos many managers only know too well. It tells a clever, brand-focused story that connects with busy decision-makers and helps them to understand how the intuitive workplace platform adds value.
Location: Cleveland, Ohio, United States.Cost: Ranges from $5,000 to over $25,000 (flat-rate model).Top customers: Nearly 500 businesses across various industries.Cons: Although Clum has an international network, their small team of 20 creatives may restrict its capacity to take on large or urgent projects.
Best for: Brands new to the video production space. Clum’s team offers valuable insights early in the planning phase, which helps shape both the strategic direction and quality of the end product.
5. Sparkhouse
(Source: Sparkhouse)
Services:
- Product videos
- Brand videos
- Animation and motion graphics
- Social media videos
- How-to and training videos
- Photography
Known for creating “wildly diverse videos,” this video production company specializes in product and eCommerce video content that drives conversions. Sparkhouse has developed a three-step video production process that enables them to launch campaigns quickly.
The team’s how-to video for Textedly clearly shows how to use two-way messaging with simple steps and clean visuals. The content is easy to follow, builds confidence in the product and helps target customers to quickly derive value from the platform.
Location: Costa Mesa, California, United States.Cost: Packages typically range between $5,000 and $10,000. Bespoke services are quoted at $25,000+.Top customers: Urban Armour Gear (UAG), Denso, Bala.
Cons: This agency’s costs are likely too high for many startups and small businesses.
Best for: Brands that seek great creative results. Sparkhouse’s approach is highly focused on creative performance.
6. Studio B Films
(Source: Studio B Films)
Services:
- AI video production services
- Virtual event live streaming
- Brand video production
- Comedy video production
- Product videos
- Explainer video production
- Trainer video production
- Customer testimonials
- Documentaries
- Digital and TV commercials
- Motion graphics and animation
- Event videos
With a background in documentary and broadcast production, Studio B Films brings a cinematic touch to its corporate videos.
Their video expertise spans everything from commercial video production and internal communications to sizzle reels and customer testimonials. They frequently collaborate with major brands like Meta and Sephora.
The agency’s ”Love Note” video for Shutterfly (in support of same-sex marriages) authentically captures heartfelt moments, from surprise proposals to joyful celebrations. The camera work is intimate but unobtrusive. This video demonstrates how live-action, when executed with care, can transform real-life moments into powerful brand stories.
Location: Berkeley, California, United States.
Pricing: On request.
Top customers: Facebook, Grammarly, GetSafe.
Cons: This agency’s price tag is high, which means its services might be out of reach for brands on a tight production budget.
Best for: Large companies that want to produce high-quality, professional videos. Studio B brings decades of experience to every shoot.
7. Demo Duck
(Source: Demo Duck)
Services:
- Animated explainers
- Live-action demos
- Mixed-media product videos
- Corporate documentaries
- Internal communications
- Testimonials
Demo Duck is a creative-first studio known for its explainer videos. This team often blends animation, live action and voiceover to build trust and simplify products and services. They support customers across the full sales funnel, from concept to video production and deployment.
Demo Duck’s partnership with the Crohn’s and Colitis Foundation evolved into a comprehensive video campaign, thanks to their ability to convey complex, emotional stories with clarity and care. The video’s thoughtful script and beautiful animations make the content both accessible and deeply impactful.
Location: Chicago, Illinois, United States.
Cost: Unavailable. However, the agency suggests budgeting at least $16,000 for an explainer video.
Top customers: Logitech, Lenovo, IBM, Netflix.
Cons: Production timelines can stretch to 10 weeks and videos typically require 5-15 specialists, especially where high-detail animation is required. Both factors can make Demo Duck’s services too expensive for smaller brands.
Video production for enterprises, the Superside way
Video production is the undisputed MVP of modern marketing. It’s a powerful tool that, if used effectively, can help you captivate, educate and influence customers in ways other content formats simply can’t match.
What’s amazing about Superside is that we’re basically your creative team’s creative team. Our team knows the brand incredibly well, which ensures every video connects with the target audience and communicates the message exactly as it should.
But, at the enterprise level, it can be hard to keep up with demand unless you partner with a creative service provider like Superside. As the world’s top AI-powered creative service, we combine a global team of top-tier creatives, advanced AI tools and workflows, and a robust project management platform to deliver high-quality videos faster and more cost-effectively than traditional agencies.
Don’t let your competitors beat you in the video stakes. Superside it.
Increase your creative capacity
Let your in-house team reach for the stars,
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at an industry-leading level. Ready to scale?
Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
Alejandra is a Senior Producer at Superside, with over 10 years of experience in TV series, films, live events and major marketing campaigns. She thrives on bringing creative ideas to life and managing projects end-to-end with precision. Passionate about producing both photos and videos, Alejandra creates top-quality content that resonates with audiences and drives results. Known for her strategic mindset, calm leadership and collaborative spirit, she’s dedicated to delivering impactful stories for global brands.
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