16 best B2B SaaS video examples from 2025

Today’s SaaS customers don’t have time to read 50-page whitepapers or sit through lengthy presentations. They skim, compare and decide on a product in a matter of minutes.

With video, you can quickly demonstrate your value and drive more free trials and subscriptions. In fact, 93% of B2B buyers say video builds brand trust, and 91% of consumers feel more confident to purchase a product after they’ve watched a video.

In 2026, a successful SaaS video strategy engages prospects at every stage of the marketing funnel and cuts through the noise in a crowded market. Explainer videos can, for example, build initial brand awareness, while product demos can deepen consideration. Shorter demos, feature deep dives and launch videos that also serve as PR tools now reign supreme.

Already feeling a tad overwhelmed? We get it. It’s tough to produce a consistent stream of high-quality video, especially if your in-house team is stretched to the max.

Let’s first explore the types of SaaS videos that work like a charm and unpack 2025’s best SaaS video marketing examples to inspire your 2026 video strategy.

Which types of B2B SaaS videos convert (and when should we use them)?

There’s no single video style that fits every SaaS need.

Today’s top companies strategically use a variety of formats (e.g., product demos, explainer videos and emotive customer stories) to build unshakable trust and credibility. Each video type serves a specific purpose in the buyer’s journey, from that first, “What does this product do?” to lead generation and post-purchase support.

Let’s unpack how savvy SaaS companies use video to move prospects through their sales funnel, the types of formats to consider, and a few SaaS video marketing examples to spark ideas for your own videos.

Explainer/positioning videos

Explainer videos often act like a focused elevator pitch. They take your complex SaaS product or feature and break it down into a simple story that makes sense to busy prospects in 30-90 seconds.

Instead of boring your prospects with text-based features or benefit lists, these videos focus on the one thing that matters: How your software solves their specific pain point and makes their day better (or their ROI higher).

Done right, explainer videos can build trust quickly and get potential customers to click the “Start Free Trial” button.

Take a look at this example from Clever Devices. The explainer video showcases how the brand’s PA/PIS system enables transit agencies to monitor vehicle health, predict arrivals and keep passengers informed throughout their journey.

Product demo/feature deep-dive videos

Show, don’t tell. That’s the golden rule of product demos. These videos let prospects see your software product in action and typically showcase real workflows and solutions to problems.

Whether it’s motion graphics, UI mockups or metaphor-driven storytelling, they’re designed to clarify and engage—not just decorate. And the pacing, tone and structure? All carefully crafted to hold attention and drive retention.

Olga LombardCreative Team Lead, Video Services

No marketing fluff, just pure screen-recorded proof that your product does what you say it does.

These videos are perfect for prospects who’ve moved past the “What is this?” stage and want to see exactly how your product fits into their daily routine before they commit to a trial. They can also drive a deep understanding of your product for existing customers.

Launch/keynote highlight videos

These videos capture your company’s most important moments. Typically, they’re used to turn major product announcements and roadmap reveals into effective marketing assets.

When your CEO or leadership team drops key news at a live event or keynote, you want to keep that energy alive. Launch highlight videos do precisely that by condensing the excitement and momentum into shareable content for those who couldn’t attend.

These videos aim to impress enterprise buyers, attract press coverage and show investors why they should back you.

Check out this TradeLens example, which addresses the complexity of global logistics and shows how fragmented data can be turned into valuable intelligence with their product.

Customer story/case study videos

Nothing beats hearing from someone who has actually used your product and loved it.

With customer story videos, you get your best customers to do the selling for you. They share their real problems, walk through how your software solved them and, if done well, gush about the results.

For B2B buyers who must justify every product investment at the executive level, these videos are invaluable. They translate your abstract features into real-world proof that your solution delivers results and functions effectively in practice.

The project we completed for Imperfect Foods provides a strong example. Watch how a customer shares his experience of getting all his staples from this standout supplier.

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Onboarding/how-to videos

The best onboarding and how-to videos turn confused newbies into power users without a single support ticket. These step-by-step tutorials guide product users through setup and core features.

Instead of your support team fielding the same “How do I do XYZ?” questions all day, users can self-serve their way to success. Additionally, the faster someone sees value in your product, the less likely they are to drop off during that critical first month.

See how Asana pulled this off in their powerful onboarding video. 

The best 16 SaaS video examples from 2025

Ready to get inspired by real SaaS video examples? Our curated list of 2025’s top videos showcases the most innovative, effective videos to help guide your own strategy.

For quick access to the best of the best, jump straight to the examples in the list below:

• Best SaaS explainer video: Bolt by Superside
• Best SaaS demo video: Slack
• Best SaaS onboarding video: Superspace by Superside
• Best SaaS conference highlights, keynote videos and customer tutorials: Snowflake’s Summit 2025 Conference Highlights
• Best SaaS testimonial video: Snowflake’s Customer Testimonials
• Best SaaS deep dive videos: Thomson Reuters by Superside

Best SaaS explainer videos

The below explainer videos nailed the format. They’re short, punchy and make complex software products sound enticing enough that you’d want to try them.

1. Bolt by Superside

• Type of video: Explainer, product launch

Bolt is an eCommerce and fintech company known for its one-click checkout solution that simplifies online shopping. After a major rebrand with “electric dynamism” (think kinetic colors and abstract shapes), they needed a video that matched their new identity.

The brief shared with Superside was pretty intense: Create a cinematic 60-second explainer that feels more like an “A24 opening credit” than corporate fluff. They wanted a 2D/3D hybrid animation that captured Bolt’s fast checkout speed and perfectly matched their brand identity. Oh, and they needed the project completed in one month.

As the world’s top enterprise partner, we embraced the challenge. We deployed a team of 18 creatives to manage every aspect of the project, from scripting through to final delivery. With After Effects and advanced 3D motion design, our team delivered a video that exceeded expectations.

The sleek, sharp explainer video was delivered in under 30 days and approved within 24 hours. More importantly, it helped Bolt boost its creative output by 600% that month. And the team loved the video’s flow and rhythm.

What sets this explainer video apart is that it doesn’t just describe what Bolt does; it also makes you feel the speed and simplicity of their product.

• Why it works: The video perfectly captures Bolt’s electric dynamism through seamless 2D/3D hybrid animation that feels genuinely cinematic rather than corporate. The surreal motion language and fluid camera movements create momentum that mirrors the speed of their one-click checkout experience.

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2. PointCard by Superside

• Type of video: Explainer, product Launch

Fintech company PointCard offers a debit card that lets users earn credit card-like rewards without the usual drawbacks of credit cards.

After the company established its bold, neon-bright brand identity, it needed high-quality video ads. The brand wanted to cut through the noise in the competitive fintech space and convert viewers into users. They turned to Superside for help.

Our team rose to the challenge and delivered 25 motion assets that combined PointCard’s vibrant design system with smart visual storytelling. One of the highlights was the “unboxing” ads, which achieved CTRs of 1.20% and 1.16%.

These video ads were successful because they didn’t just showcase the card; they sold a lifestyle and its associated benefits. The travel-themed videos showed viewers that their points could pay for a holiday in Bali, making the abstract rewards feel tangible and oh-so-desirable.

• Why it works: These videos struck the ideal balance between brand personality and conversion focus. The motion design elements brought PointCard’s bold neon identity to life, while the “unboxing” concept made the rewards component feel exciting. Smart details (e.g., directional arrows) guided viewers, while the travel narrative transformed abstract points into concrete dreams.

3. Duolingo

• Type of video: Explainer

Duolingo is a widely used language learning app that makes the process addictive through gamification. This explainer video tackles a core challenge: language learning often feels like a chore rather than a fun experience.

The video brilliantly uses their cheeky owl mascot, Duo, as the narrator and leans into his “unhinged” personality to tell a great story. The fast-paced 2D animation mirrors the app’s gamified experience, hearts, streaks, push notifications and all.

The video doesn’t shy away from Duolingo’s reputation for aggressive reminders; it embraces it with humor. This makes the video (and the language learning journey) feel like a game.

• Why it works: The video doesn’t try to be something it’s not and celebrates Duolingo’s quirky, slightly pushy personality. The engaging animation style perfectly matches the app’s playful interface. The use of Duo creates instant brand recognition and delivers genuine entertainment value.

Best SaaS demo videos

The best SaaS demo videos skip the sales pitch, get straight to business and show users how a product solves real-world problems.

These SaaS demo videos show us how it should be done.

4. Slack: “What is Slack? | Your Work OS”

• Type: Demo/explainer

Slack is a communication platform that organizes conversations into channels, offers direct messaging and facilitates file sharing to help remote and hybrid teams stay aligned and informed.

The brand’s demo video is an excellent example of what these videos can do for SaaS brands.

The video first highlights the universal pain of scattered communication, then smoothly transitions to real app footage that shows precisely how Slack solves this problem.

It shows how channels organize conversations, how files are shared instantly, and how team members only get notifications that matter. No hypothetical scenarios, just pure “this is how your workday gets better” proof.

• Why it works: The sharp problem-solution structure keeps the viewer hooked, while role-based benefits show how each team member gets value along the way. The motion design mirrors actual Slack workflows, which makes the video feel authentic and credible.

5. Airtable: “Introducing a new generation of Airtable”

• Type: Product demo/launch

Airtable converts spreadsheets into customizable databases without requiring coding. It enables teams to manage everything from project schedules to customer data with the familiarity of Excel.

This demo introduces Omni, Airtable’s AI sidekick for the “new generation” of work. The video moves quickly and showcases real-world interactions where the tool solves problems automatically.

You don’t just see a string of features but get a good idea of how AI transforms tedious database work into something intelligent and valuable.

• Why it works: The clear narrative around platform evolution gives context for why this matters now. The tight UI demos also make you feel like you’re clicking through the interface yourself.

6. Figma: “All the launches at Config 2025” (and recap post)

• Type: Launch/demo

Figma is a collaborative design platform that helps teams create interfaces, build prototypes and share work with developers in real time. All files are stored in the cloud, which simplifies remote and hybrid ways of working.

The brand’s Config 2025 demo video skips the usual voiceover and lets the product speak for itself with clear, in-action screen recordings of new features.

The showcase briskly moves through engaging visuals that make complex functionality look effortless. It feels less like a demo and more like watching a master designer at work.

• Why it works: The fact that the interface does the talking. The fast sequencing and upbeat music also keep the video’s momentum up.

Best SaaS onboarding videos

Great onboarding videos guide new product users through setup and core features at just the right pace. The goal is to help new users navigate the software confidently, as this drives adoption and retention.

Let’s explore a few of our favorites.

7. Superspace by Superside

• Type: Onboarding

If you don’t know us yet, we’re an AI-powered creative service that scales with your in-house team. We offer everything from graphic and motion design to video production and illustration through a single, flexible subscription.

Our onboarding video for new customers shows precisely what you can expect when you start using Superspace, our creative project management platform.

In the video, we combine human narration with step-by-step screen walkthroughs to balance a personal touch with clear, practical guidance. We don’t just show you how to submit a brief; we share helpful tips and introduce our full range of services to ensure you get the most from your subscription.

• Why it works: The video goes beyond basic support information to showcase the Superspace platform’s full potential in a compelling way. Perfectly paced scenes, a calm narrator and clever visual storytelling help us to educate our customers and sell our services.

8. Airbnb 2.0

• Type: Onboarding/demo

Airbnb 2.0 represents the platform’s evolution from simple home-sharing to a comprehensive travel experience. Think professional hosts, curated local experiences and services like chefs and massages. This is Airbnb’s effort to become a complete vacation planner, not just a place to book accommodation.

The onboarding video evokes an aspirational travel mood. It features beautiful destination visuals and a relaxed “island getaway” soundtrack that makes you want to book your next trip.

The 30-second walkthrough brilliantly demonstrates how travellers can now book both stays and flights seamlessly, which further underscores the brand’s “everything in one place” promise.

• Why it works: The video not only showcases the app’s new features but also sells a lifestyle upgrade. The demo proves how simple it is to book your next trip, while the stunning visuals remind you why you want to travel in the first place.

9. Newsela

• Type: Onboarding

Newsela is an online educational platform that transforms current news into leveled reading materials for students. Teachers get articles at multiple reading levels, plus quizzes and writing prompts that meet every student where they are.

The brand’s onboarding video strikes a good balance between clean visuals and perfect pacing. The AI narrator keeps the narrative engaging, while infographics break down technical concepts into easy-to-understand points.

It’s a straightforward step-by-step walkthrough new teachers can follow without getting overwhelmed.

• Why it works: Clean, uncomplicated design that mirrors the platform’s educational focus. The concise approach respects busy teachers’ time. At the same time, the video covers all the information they need to get started without a glitch.

Best SaaS conference highlights, keynote videos and customer tutorials

Your biggest product announcements and keynote moments shouldn’t disappear after the live event ends.

Highlight videos can help you capture all that launch energy and package it into shareable content that impresses enterprise stakeholders and generates press coverage.

Let’s once again explore a few of our favorites.

10. Stripe: Sessions 2025 Product Keynote

• Type: Launch/vision

Stripe is the financial infrastructure platform that powers online payments for millions of businesses, from startups to eCommerce giants like Amazon. The company’s API lets developers build custom payment solutions, while their broader platform handles everything from subscriptions to fraud prevention.

Stripe’s “Sessions 2025 Product Keynote” moves away from the standard talking-head approach to deliver a more dynamic video.

Smart camera work shifts between speaker angles and audience reactions, which keeps the energy high throughout the event’s major product announcements.

You actually feel the room’s excitement when big announcements (much better than watching someone read through a few presentation slides).

• Why it works: Crisp announcement arcs build momentum, and perfect chapter cuts make it easy to repurpose individual video segments for other channels and campaigns.

11. Snowflake: Summit 2025 Conference Highlights

• Type: Conference highlights

Snowflake is a cloud data platform that combines data warehousing, data lakes and analytics into a single, scalable system. Its architecture separates compute from storage and uses pay-as-you-go pricing, which makes it suitable for enterprises that manage large volumes of data.

The company’s “2025 Summit Conference Highlights” video captures the conference’s energy perfectly. Instead of showing dry product demos, the brand captured the excitement of packed keynotes, high-profile speakers and audience reactions.

The video is compact but jam-packed, and gives viewers a taste of the innovation buzz and networking energy that make these events unmissable.

• Why it works: It’s all about FOMO. This video sells the energy, the connections, the “you should’ve been there” feeling that makes you want to book next year’s conference ticket right away.

12. Snowflake: Customer testimonials

• Type: Case studies

Snowflake’s customer testimonial videos effectively demonstrate social proof in an authentic way. In these videos, the brand steers clear of polished marketing speak. Instead, it sells its product and features via real customers who share stories about how Snowflake’s data platform helped them achieve their goals.

The videos alternate between authentic customer interviews and screen walkthroughs of the solutions they describe. You don’t just hear about hypothetical benefits. You see the software in action and how it solves real problems.

No scripts, no actors. Just genuine users who explain why they chose Snowflake and what it’s done for their businesses.

• Why it works: The brand’s extensive collection of genuine customer stories and engaging video content provides strong, trustworthy social proof that can be used across various marketing channels. Here's another one in case you're more curious on recent Snowflake.

Best SaaS deep-dive videos

When prospects are ready to get technical, feature deep dives are their preferred resource.

These focused walkthroughs zoom in on specific capabilities and show potential customers exactly how individual features solve problems in actual workflows.

13. Thomson Reuters by Superside: Meet CoCounsel x The Innocence Center

• Type: Case study/deep dive

Thomson Reuters wanted to showcase how CoCounsel, their AI legal assistant, helped The Innocence Center overturn wrongful convictions through its AI for Justice program.

They aimed for a demo that told a compelling story about technology’s impact on social justice.

Superside took the creative ownership of the project and managed the entire production process. We sourced local San Diego crews to save costs, developed interview questions to uncover stories and delivered flawless production logistics. Instead of producing typical corporate testimonials, we created a documentary-style video and other assets that featured multiple voices.

Thanks to innovative solutions, we saved our customer time, costs and effort.

When I think of what the final cost was, I would say that it was a fraction, about 10% of what it would've cost us in my and my team's time and resources. I was the only person internally working on this. It would have taken at least another couple of people internally, with just the right expertise, if we hadn't had Superside.

Erin NelsonContent Strategy, Thomson Reuters

• Why it works: The final documentary-style content felt emotionally resonant and cohesive, and perfectly aligned with Thomson Reuters’ broader marketing goals. A combination of authentic storytelling, strategic production and efficiency also made the video both impactful and feasible.

14. Slack

• Type: Case study/deep dive

This Slack case study video brilliantly channels The Office’s mockumentary style as it follows office workers trapped in email hell. That is, until they discover Slack.

The video incorporates slick metaphors (inboxes that morph into organized threads and scattered documents that become searchable libraries) to illustrate the transformation.

The video is playful and relatable, and shows you exactly how Slack turns complex collaboration concepts into streamlined workflows.

• Why it works: The mockumentary approach makes Slack’s video genuinely entertaining. The visual metaphors also successfully transform fairly abstract benefits and complex SaaS features into concrete, relatable improvements.

15. Zendesk: “Caught on video: The Zendesk rebrand”

• Type: Brand story/credibility

Zendesk is a customer service platform that consolidates support tickets from email, chat, social media and voice messages into a single, unified dashboard.

The company used a fun, documentary-style video to showcase its rebrand process. Natural conversations were used to show how Zendesk evolved from its first quirky Buddha mascot to the clean, modern abstract shapes it uses now.

The mini documentary captures the human side of corporate transformation: What it looks like to move from startup charm to enterprise sophistication while keeping your mission intact.

The narrative feels authentic, as it showcases real people and genuine brand decisions rather than polished marketing speak.

• Why it works: The behind-the-scenes video humanizes what could’ve been a boring platform rebrand story. It captures the viewer’s attention and makes them care about a Buddha mascot’s retirement and whether the “Z” in the new logo looks like clown shoes.

16. GitHub: “Rolling out GitHub Copilot: A 4-step strategy”

• Type: Education/enablement

GitHub is a cloud-based platform where developers store, manage and collaborate on code using Git version control. It enables teams to monitor changes and review each other’s work in a shared environment.

The brand’s Copilot rollout video targets young tech audiences with a hip, thought-leadership style and delivers practical enterprise adoption strategies.

The content is cleverly divided into standalone chapters, which makes it easy to repurpose individual sections across different campaigns and touchpoints.

• Why it works: Thought-leadership content, combined with practical rollout guidance, creates perfect mid-funnel content that educates users and ultimately drives adoption.

4 SaaS video providers that deliver in 2025

Now that you’ve identified the video content your SaaS enterprise needs, it’s time to find the right creative partner. The video service landscape is packed with options, each with its own strengths and specialties.

Here are our top picks for video service providers that consistently deliver quality content and understand the unique challenges of the software industry.

1. Superside

Services offered:

• Video production
• Explainer videos
• Product showcasing videos
• Testimonial videos
• Motion design
• AI-enhanced design and video
• Character development

Specializes in:

• Product videos
• UGC-style and social media videos
• Performance marketing and AI-powered video ads
• Brand marketing and awareness
• Tutorials and SaaS customer story videos
• Animations and motion graphics
• Video strategy for SaaS
• Scriptwriting and video creative concept
• On-site production
• Photography
• Character creation
• Illustration
• Post-production
• Video editing
• Motion graphics
• Animations
• Audio Production
• AI photo and video enhancement

Superside combines creative strategy, expert video and motion design, and AI-accelerated production to help ambitious SaaS companies achieve top clarity, never-seen launch energy and high-quality proof without the extra headcount or frustration you might expect.

As your creative team’s creative team, we’ll plan, produce, localize and iterate your video content with ease. With 750+ remote creatives worldwide, we offer simple collaboration via our Superspace platform, global coverage and brand governance that scales as you grow.

Superside makes complex SaaS solutions clear, compelling and relevant. People care about what the software solves, and that’s where we start.

Olga LombardCreative Team Lead, Video Services at Superside

We also don’t believe high-volume video production should slow you down. This is why we make video production effortless, fast and flexible, whether you need assets for omni-channel video ad campaigns or quick edits.

Our modular, subscription-based approach also means we can deliver precisely what you need when you need it. Whether you prefer to explore AI-powered post-production, motion graphics for a new campaign or live-action storytelling to capture your ideal viewer’s attention. We'll be there for your teams.

As an ideal partner for tech companies ready to scale, we’ll maintain the same high quality and brand standards as we work with you.

We bring deep expertise from the world’s top creative professionals and handle the entire production process, from strategy and filming to editing and post-production. Think end-to-end video support that grows with you.

• Where we plug in for SaaS companies: Product demos, feature announcements, launch campaigns, customer success stories, onboarding sequences, localization for global markets and continuous optimization.
• Creative capabilities: Superside’s video production service brings together the right skills and best tools from across our team to create truly superb videos.
• Location: Worldwide.
• Best for: Enterprise-sized companies, fast-growing businesses and mid-market SaaS companies.
• Cost: Custom. Book a demo to learn more.

2. Demo Duck

(Source: Demo Duck)

Services offered:

• Explainer videos
• Educational videos
• Commercial video
• SaaS customer story videos
• Branded video
• Company stories
• Video series
• Internal communications videos
• Social media video

Location: Chicago, Illinois, United States.

Demo Duck creates custom animated and live-action videos that blend creative narratives with strategic brand messages to effectively capture and engage audiences.

This video production studio collaborates with customers across multiple industries and organizational types. The list includes enterprise customers, non-profits, educational institutions, corporations and healthcare organizations.

The team has collaborated with Netflix to produce 3D tutorial animation videos that walk users through platform navigation and key features. They’ve also crafted an animated explainer video for BitDefender, which helped the cybersecurity leader communicate complex ideas in an accessible way.

• Best for: Software brands that want to produce a wide range of animated videos.
• Cost: On request.

3. Blue Carrot

(Source: Blue Carrot)

• Explainer videos
• Promo videos
• Corporate videos
• Cartoons
• 2D and 3D animation videos
• Whiteboard animation
• eLearning videos
• Instructional design

Location: Denver, Colorado, United States.

This full-service agency specializes in educational content and explainer videos with emotional impact.

It serves over 300 brands worldwide and counts universities and Fortune 500 companies among its customers. The team handles projects of all sizes and complexities.

Notably, Blue Carrot produced an explainer video for Yassi’s automotive solutions platform and collaborated with BookingKit, a German SaaS company. For BookingKit, they created content that clearly highlights its value proposition to tour and activity providers.

• Best for: Brands keen to create on-brand, good-quality explainer videos and SaaS product demo videos.
• Cost: On request.

4. Thinkmojo

(Source: Thinkmojo)

Services offered:

• Video strategy
• Animation
• Motion design
• Video production
• Brand motion
• Brand videos
• SaaS product videos
• Customer testimonials
• Onboarding videos
• Viewer experience

Location: San Francisco, California, United States; Montreal, Canada.

Thinkmojo partners with a wide range of businesses to help them communicate the value of their ideas, products and technologies.

The agency developed a self-service video guide for Zendesk designed to enhance user engagement and improve retention rates. They also created UI product videos for Slack that showcase specific feature benefits to drive higher user engagement.

• Best for: Software companies keen to enhance their user experience with the help of video.
• Cost: On request.

Superside: your best ally for SaaS video content

The SaaS leaders featured here create crystal-clear explainers, fun-to-watch demos, standout product launch videos, authentic testimonial videos and company highlight reels that win and retain customers. They then amplify these assets across multiple channels for maximum impact.

If you want to move at this pace without building your own video team, Superside is your solution. Unlike traditional agencies, we’ll become a seamless extension of your team and adapt to your internal processes to scale your video production effortlessly and cost-effectively.

We’ve helped numerous SaaS companies deliver high-impact video campaigns and evergreen content that drives conversions across various channels. Let’s do the same for you. With over 700 global creatives, AI-powered workflows and an intuitive collaboration platform, we’ll help you achieve more in less time.

Ready to scale your SaaS video marketing strategy and content with ease?

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