Work That Works: Turning Creative Into Revenue
The balance between creative innovation and marketing strategy powers success in advertising. Watch this webinar to explore both perspectives presented by Paula Ximena Mejia (Wix.com) and Kelsey Gregorc (Sprout Social).
In this one-hour session, they share unique insights into how strategies evolve based on the customer journey through the funnel, ways to experiment with ad concepts, and how marketing and creative teams collaborate to deliver outstanding, effective campaigns.
Our speakers
Paula Ximena Mejia (Wix.com) and Kelsey Gregorc (Sprout Social) share their unique insights into crafting high-performing ads. In this session, they discuss how strategies evolve based on the customer’s journey through the funnel, how to experiment with ad concepts, and how marketing and creative teams collaborate to deliver outstanding, effective campaigns.
Kelsey Gregorc
Director, Web & UX at Sprout Social, Inc.
Paula Ximena Mejia
VP Enterprise Marketing at Wix.com
Kae Neskovic
Executive Creative Director at Superside
What you can expect to learn
What Makes an Ad Successful: Two POVs
Explore how marketers and creatives define ad success differently - whether through engagement, ROI, or storytelling and brand alignment.
The Creative Process: From Idea to Execution
Gain insights into how creative and marketing teams collaborate to develop, launch, and measure high-performing ad campaigns, from ideation to publication.
Ad Strategies for Every Funnel Stage
Learn how to tailor your creative strategies for each stage of the customer journey, maximizing impact and engagement across the funnel.
Measuring Ad Performance
Discover how to test and experiment with ad concepts, and how data and feedback loops help improve ad effectiveness while driving measurable results.