25 best sales deck examples from top brands in 2025
Ready to transform your sales pitch? Explore 25 of the best sales deck examples from different industries and see how the world’s top enterprises craft sales presentations that win attention, close deals and increase revenue.
Forget everything you know about corporate sales decks. Today, the best presentations are dynamic, story-driven and designed to win attention from the very first slide.
A sales deck (or sales presentation, pitch or pitch deck) is more than a visual tool. It’s a strategic narrative that clarifies value, addresses pain points and builds trust.
For ambitious enterprises, a superb sales deck isn’t optional. It’s essential.
But how do brands create sales decks that stand out, even when their in-house teams are stretched to the limit? They turn to sales presentation design experts (that’s us) for persuasive decks and look to industry leaders for inspiration.
To help, we’ve curated 25 of the best sales deck examples, unpacked what makes them effective, and included a few insider tips to help you craft presentations that truly sell.
Why are sales decks important for enterprises in 2025?
A great sales deck weaves a story that connects with your audience and visually anchors your message as you present (crucial in today’s world of short attention spans).
Research consistently shows the power of visual communication:
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. Graphs, charts and images can bring your sales presentation to life and a cohesive sales deck design can make data easy to grasp and follow.
- Businesses that use visual content in their sales pitches are 43% more likely to get people to do what they want (e.g., get them to invest).
It takes skill, creativity and precision to turn dry product information into a powerful visual story. This is where sales presentation design professionals, like Superside, can make a difference between a sales deck that merely meets expectations and one that delivers results.
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What makes a great sales deck?
A beautifully designed sales deck is useless if it doesn’t clearly convey what you sell and effectively persuade your prospective customers to sign on the dotted line.
Strategic narrative consultant, Andy Raskin, wrote a much-cited piece on the best sales deck he’d ever seen almost 10 years ago (more on that sales deck shortly).
His take on the five essential elements all sales narratives need still stands today:
- Name a big, relevant change in the world.
- Show that there will be winners and losers.
- Tease the promised land.
- Introduce features as “magic gifts” for overcoming obstacles to the promised land.
- Present evidence that you can make the story come true.
What are some of the other key characteristics needed for your sales deck to effectively engage prospective customers and drive conversions?
Great sales decks (or sales deck templates) should:
- Be customer-centric: Don’t simply list features. Focus on the customers’ problems and how your solution addresses them.
- Be clear and concise: Each slide should convey a single, powerful idea with minimal text and impactful visuals.
- Embrace storytelling: Weave a narrative that takes the prospect from their current challenge to a successful future with your business’s solution.
- Have strong visuals and design: Make the slide deck sleek, beautiful and easy to follow. Try to incorporate real product screenshots or interactive elements.
- Include social proof: Customer testimonials, success stories, case studies or logos of previous customers can all boost credibility and create a winning sales deck.
- Be personalized: Sales teams should be able to tailor sections to specific customer needs or industries and use language that resonates with each target customer. A generic sales deck is rarely a great one.
- Be action-oriented: Clearly outline the next steps and call to action. This helps guide prospective customers toward a decision.
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25 sales deck examples to help enterprises close more deals in 2025
Let’s dive into our round-up of some of the best sales decks out there. Some are recent, some have stood the test of time, but all have stand-out traits.
1. Zuora
(Source: Slideshare)
Company: Zuora
Industry: SaaS
Overview: This strategic, narrative-focused deck masterfully communicates how Zuora helps companies transition to subscription business models. It’s the inspiration behind Andy Raskin’s well-known “The Greatest Sales Deck I’ve Ever Seen” piece.
What makes it great?
- Before the company’s message is shared, it calls out a big relevant change in the world (“the way people buy has changed for good”).
- It coins a new term, namely “subscription economy.”
- It emphasizes adaptation as circumstances shift.
2. Airbnb
(Source: ThinkLions)
Company: Airbnb
Industry: Travel
Overview: This fundraising deck offers a great example of how a presentation can help a business raise serious money (in this case, $600,000).
What makes it great?
- This winning sales deck uses personalization with real pictures in testimonials.
- It validates claims with evidence.
- It clearly presents Airbnb’s business model.
3. Snapchat
(Source: Eleken)
Company: Snapchat
Industry: Social media
Overview: This direct and impactful slide deck emphasizes Snapchat’s appeal to the 13-34 age demographic.
What makes it great?
- It effectively explains detailed, complex features.
- Bold text guides readers throughout the deck.
- An ideal balance of text and visuals creates a clean, uncluttered look.
4. Spendesk
(Source: Pitch)
Company: Spendesk
Industry: Fintech
Overview: Spendesk’s sales pitch deck showcases how the platform helps businesses save time and money with its streamlined, easy-to-use interface.
What makes it great?
- The sales deck establishes credibility early on and reassures prospective enterprise customers that they offer a best-in-class product.
- Simplicity of design aligns with the simplicity of the Spendesk product.
5. Keptify
(Source: Eleken)
Company: Keptify
Industry: eCommerce
Overview: This sales deck provides a clear explanation of how Keptify addresses the problem of online sales loss due to cart abandonment.
What makes it great?
- Each slide is clean, clear and easy to follow.
- Photos, illustrations and icons tell the story, rather than reams of text.
- It gets straight to the point.
6. Klima
(Source: Pitch)
Company: Klima (Climate Labs GmbH)
Industry: Mobile app development
Overview: This sales deck shows the B2B program, “Klima for Teams,” in action and demonstrates how companies can reduce, offset and learn about their carbon emissions.What makes it great?
- The deck allows the product to speak for itself with strong visuals set on clean backgrounds.
- It clearly shows the app’s intuitive user interface and how it addresses usability issues in numerous slides.
- The sales deck makes abstract benefits like carbon reduction concrete and actionable.
7. WiseStamp
(Source: Storydoc)
Company: WiseStamp
Industry: SaaS
Overview: This sales presentation cleverly demonstrates how WiseStamp helps businesses create professional email signatures.
What makes it great?
- The deck showcases next-level creative personalization that includes a live sample signature and personalized dynamic variables. It’s also dynamically populated with the prospective customer’s contact details.
- Simple, straight-to-the-point design and language.
8. Reddit
(Source: Slideshare)
Company: Reddit
Industry: Advertising services
Overview: This is a true Reddit-style sales deck that uses custom memes, pop culture references and clever jokes to convey how the platform can help advertisers reach their audiences more effectively.
What makes it great?
- Authenticity: This deck is 100% true to Reddit’s brand personality.
- It speaks the Reddit community’s language and shows that Reddit knows how to engage audiences.
9. Stripe
(Source: Eleken)
Company: Stripe
Industry: Fintech
Overview: Stripe’s slick sales pitch presentation shows how this financial infrastructure platform helps businesses manage their finances online.
What makes it great?
- It stands out for its super simple design elements.
- The deck showcases the brand’s professional tone of voice without being overly wordy.
- It incorporates bullet points and visuals to help convey key information.
10. LeadCrunch
(Source: Cirrus Insight)
Company: LeadCrunch
Industry: Advertising services
Overview: This sales pitch deck effectively shows how LeadCrunch helps businesses get more leads and, ultimately, more customers.
What makes it great?
- A clear, consistent color scheme creates a seamless look.
- The deck is visually appealing, with large fonts and images that make information easy to digest.
11. ChartMogul
(Source: Slideshare)
Company: ChartMogul
Industry: SaaS
Overview: ChartMogul helps subscription businesses analyze customer metrics and monetize growth. Their sales deck is structured to be consumed as a “pre-read” with or without presenter audio.
What makes it great?
- The sales presentation clearly presents the problem, solution and benefits.
- Designed as a leave-behind tool, it’s effective even when shared without a live presenter. Its clear structure and content ensure that anyone who reviews it later will still understand the value proposition.
12. Adgibbon
(Source: Cirrus Insight)
Company: Adgibbon
Industry: Marketing automation
Overview: This sales deck shows how AdGibbon provides campaign-building and retargeting tools to marketers.
What makes it great?
- The deck is clean and minimalist, yet it conveys a lot of information.
- Strong design helps maintain engagement.
13. Microsoft Office 365
(Source: Slideshare)
Company: Microsoft
Industry: Productivity software
Overview: This deck outlines Microsoft’s Office 365 cloud-based productivity tools for businesses.
What makes it great?
- Use of application-themed brand colors ensures easy recognition and visual consistency.
- Clean graphics and pictograms simplify complex data and emphasize feature benefits.
14. Pocus
(Source: Eleken)
Company: Pocus
Industry: SaaS
Overview: This deck shows how Pocus, a product-led sales platform, transforms product usage and purchase signals into actionable insights for revenue teams.
What makes it great?
- Fun illustrations help keep viewers (yes, even the serious decision makers) engaged.
- The deck blends strategic framing (“buying behaviors are evolving”), role-based messaging and clear visuals tied to real-world results.
15. Immediately
(Source: Eleken)
Company: Immediately
Industry: Sales
Overview: Immediately delivers targeted tools and templates to boost sales outreach efficiency. Its sales deck is designed for cold outreach and quick persuasion.
What makes it great?
- It opens with data-backed pain points, each tied to real customer consequences.
- The deck succinctly shows how the company addresses these frustrations.
- The sales deck uses relatable images to evoke empathy.
16. Sastrify
(Source: Pitch)
Company: Sastrify
Industry: SaaS
Overview: The Sastrify sales deck demonstrates how the platform enables companies to save money and simplify their SaaS management.
What makes it great?
- The sales deck clearly spells out key customer struggles, such as overspending and decentralized SaaS, to hook prospects.
- The deck breaks down benefits into Finance, Procurement and IT sections. These then directly addresses each stakeholder’s needs.
- An FAQ slide addresses queries early in the sales cycle.
17. Zenefits
(Source: Slideshare)
Company: Zenefits
Industry: SaaS
Overview: This deck outlines the benefits of Zenefits, an all-in-one HR platform.
What makes it great?
- Short and sweet: The sales deck gets to the point and conveys the platform’s value simply.
- Illustrations, tone of voice and color palette create a sense of warmth and authenticity.
18. LinkedIn
(Source: Slideshare)
Company: LinkedIn
Industry: B2B sales
Overview: This sales deck introduces LinkedIn’s Sales Navigator features, all of which help sales teams prospect more efficiently.
What makes it great?
- It offers context: Each tool feature (e.g., advanced filters, connection tracking) is tied directly to business outcomes, like pipeline growth.
19. Tumblr
(Source: Slideshare)
Company: Tumblr
Industry: Advertising services
Overview: This is a concise pitch for Tumblr’s Web In-Stream ad product, which was designed to seamlessly integrate brand messages within Tumblr’s content feed.
What makes it great?
- It’s brief but powerful. The six focused slides are packed with substance.
- The sales deck frames brand stories visually before it drills into the metrics.
20. Dribble
(Source: Eleken)
Company: Dribble
Industry: Creative services
Overview: Dribbble is an online community and platform for creative professionals, and a potential goldmine for advertisers, as this deck demonstrates.
What makes it great?
- Numbers are used boldly to establish credibility upfront.
- The sales presentation clearly breaks down the various ways brands can get noticed on the platform.
21. 150birds
(Source: Slideshare)
Company: 150birds
Industry: Marketing
Overview: This colorful, comprehensive deck outlines how 150birds provides tailored, on-demand marketing teams to businesses.
What makes it great?
- The bird mascot is used throughout to create a strong, recognizable visual identity.
- The deck clearly shows the integration process with screenshots to help lower friction for prospects.
22. Patch
(Source: Pitch)
Company: Patch
Industry: Climate tech
Overview: Patch builds infrastructure for carbon removal and sustainable ecosystem projects. This deck explains how the company enables brands to embed carbon offsetting directly into their products and operations.
What makes it great?
- The sales pitch deck is concise, polished and professional.
- It blends a clear sales narrative with strong data points on impact and sustainability credentials.
23. Cprime
(Source: Storydoc)
Company: Cprime
Industry: Tech consulting
Overview: This deck shows what Cprime offers, namely agile project management adoption, digital transformation, tooling and enterprise-scale product delivery.
What makes it great?
- The sales presentation breaks down complex agile methodologies into bite-sized visuals.
- It provides a sample roadmap and case studies to demonstrate practical implementation and benefits.
24. Producter
(Source: Pitch)
Company: Producter
Industry: SaaS
Overview: This sales deck explains how Producter empowers cross-functional teams to build products more transparently and collaboratively.
What makes it great?
- The sales presentation opens with the scale of the problem (“68% of customers state they leave because they believe a company doesn’t care about them”) to create an immediate sense of urgency.
- Slides structured around different personas and workflows put the viewer first.
25. Yalochat
[insert image]
(Source: Slideshare)
Company: Yalochat
Industry: CRM
Overview: This deck explains how Yalochat (now rebranded as Yalo) improves customer relationships. It enables enterprise-level interactions and transactions through apps like WhatsApp, Facebook Messenger and more.
What makes it great?
- This sales presentation offers an excellent example of how illustrations can be more effective than photography.
- It uses striking colors and visual hierarchy to ensure essential information is prominent.
Key enterprise sales deck takeaways
Let’s cut to the chase and share the main insights for enterprise teams, based on our analysis of the sales presentation examples:
- Focus on problems and solutions. Clearly articulate the pain points your target audience experiences and how your product or service provides a transformative solution.
- Tell a compelling story. Follow a narrative structure that guides the prospect through a journey from their current state to a desired future with your product or service.
- Be clear and concise. Use simple language, minimal text and strong visuals. Each slide should have a clear, singular message.
- Use strong visuals and design. Invest in professional design, impactful graphics, icons and real product mockups or screenshots to drive engagement.
- Quantify impact. Use data visualizations to back up your claims and show potential ROI.
- Include social proof. Use testimonials from existing customers, online reviews, case studies and customer success stories to build trust and credibility.
- Be interactive. Embed videos or other interactive elements to significantly boost engagement.
- Enable personalization. Design your deck with adaptability in mind, allowing sales teams to easily customize content, data or product demos for individual prospects. It’s a good idea to create a few collaborative sales deck templates in Google Slides upfront.
- Demonstrate value. Focus on outcomes and benefits rather than just product features. Show, don't just tell, how your solution works.
- Consider self-sufficiency. Design decks that can communicate value effectively even without a live presenter, especially for initial outreach or follow-ups.
- Include a clear call-to-action (CTA). Guide prospects to the next step, whether this is a demo, a follow-up chat or a purchase.
The most important takeaway? Partner with a presentation design service that’s proven to deliver results. Let’s just Superside it.
How 500+ brands get more work done, without doing more
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Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
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